safetyknifeblog.com

In today’s world, as a company you have to provide specialized tools and products for everything. A “Jack of all trades” type product might be good for an average Joe, but you need products with focus to capture the mass market. Let’s look at  the industrial knives and blades industry. One would think that there is not much specialization that can be done with knives, but you can clearly see the specialized product trend as companies like Martor USA have a broad specialty product portfolio of not just utility knives but also safety utility knives. You can see this trend with many other products in other industries too.